These are a few examples of our lifecycle email rehaul, which increased click-through rate by 128%, open rate by 4.14%, and decreased opt-out rate by 10.44%.
Unsubscribe copy:
We love you the way Kanye loves Kanye, but understand that sometimes things don't work out in an online relationship (you can unsubscribe here). Not that we listen to Creed, but we'll be here 'with arms wide open' if you ever want to come back.
Subject Line: Welcome to AltspaceVR
Subject Line: Get your thoughts read in VR 🔮
Subject Line: Bueller?... Bueller?... Bueller?
Subject Line: We're giving you 40 hot dogs.
Subject Line: Ya done good, [First Name]. Real good.
Subject Line: Never walk away from a hot steak.
Updated the welcome email to promote the AltspaceVR Android app, which led to an increase in app downloads of 20% MoM. Managed our weekly newsletter of 80k+ subscribers by promoting upcoming VR events, product announcements, and relevant news. Increased subscribers by ~2k WoW, while maintaining an average 20% open rate and 1% click-through rate.
